'We are trying to teach values that they can carry with them through the rest of their lives’

February 27, 2025

By BARTON HENLEY
Rutherford County Schools

Rockvale High School principal Steve Luker named James Counce the new Rockvale High School football head coach last month.

Counce returns to Murfreesboro after playing football for MTSU in the 90’s.

Counce left Henry County High School where he coached for 24 years, mostly with his late father James Counce Sr.

Meet James Counce - Rockvale head football coach.

Rockvale football footage courtesy of JDE. Visions.